Our Methodology
Constraints-Led Approach
We design learning environments that guide behavior without over-coaching. Instead of prescribing solutions, we shape them—challenging athletes to adapt through varied, realistic conditions.
Game-Based Learning
We believe in learning by doing. Our athletes are immersed in competitive game situations that enhance decision-making, spacing, and tactical IQ, rather than isolated drills disconnected from game context.
Motor Learning Principles
Every rep matters. We layer variability, perception-action coupling, and purposeful struggle to help athletes retain skills longer and apply them under pressure.
Our Coaching Philosophy
We are relentless in pursuit of athlete growth—driven by the belief that greatness is earned through intelligent reps, honest feedback, and high standards. Inspired by Tim Grover’s *Relentless*, we separate Coolers, Closers, and Cleaners—training our athletes to become Cleaners: unshakable, adaptable, and fierce competitors.
We prioritize shot selection through the Shot Spectrum model and develop players who can apply our core codes: FEE (Focus, Effort, Execution) and the 3 A’s (Ability, Attendance, Attitude).
Technical Values
- Clean Fundamentals – Footwork, balance, and control come first.
- Intelligent Repetition – Every rep with intent, not just volume.
- Feedback-Driven Coaching – Observation > Correction > Application.
- Decision-Making Under Pressure – Players are trained to read, react, and execute in chaos.
Player Pathway:
How environment, competition, and feedback evolve as athletes progress.
Environment
- Training focus
- Practice structure
- Coach involvement
Context
- Game type
- Outcome emphasis
- Level of pressure
Style
- Who gives feedback
- How often
- What it focuses on
OUR CLUB PATHWAY
RECREATION
Best for new athletes and families seeking a lighter commitment before advanced programs.
Jr. NBA / Jr. WNBA
Who is it for: Ages 4-7 (Preschool to Grade 2) and Ages 8-12 (Grade 2 to Grade 6)
Format: 8 weeks per season, 1 session per week, 60 minutes
- Jr. NBA / Jr. WNBA branded jersey
- Wilson basketball
- Canada Basketball membership
- Alberta Basketball membership and insurance
Jr. NBA / Jr. WNBA D-LEAGUE
Who is it for: Ages 7-11 (Grade 2 to Grade 5) and Ages 12-15 (Grade 6 to Grade 9)
Format: 8 weeks per season, 2 sessions per week (1 practice + 1 house league game)
- Jr. NBA / Jr. WNBA branded jersey
- Wilson basketball
- Canada and Alberta Basketball membership and insurance
- Shorts, headband, certificate, poster, parent guide
DEVELOPMENT
For intermediate athletes that want a balanced commitment with structured training and learning-focused competition.
Season Options
- Spring: 14 weeks (March to June), 2 practices per week, 90 minutes, 3 spring tournaments
- Fall: 10 weeks (September to November), 2 practices per week, 90 minutes, 2 tournaments
- Full Season: March to November, Spring + Fall plus 4 summer training weeks and 1 Summer BC tournament
Basic Player Package
- Game jersey
- Game shorts
- Practice jersey
Note: PDP is introduced in Full Season only.
PERFORMANCE
For athletes prepared for increased training volume, accountability, and individualized development support.
Includes everything in Development, plus
- 1 Player Development session per week
- 1 Strength and Conditioning session per week
- Player Development Plan (PDP)
- 2 video analysis and film breakdown sessions
Competition Schedule
- Dinos Slam (Late April, Calgary)
- Shooting Stars (Late May, Calgary)
- North Pole Hoops (June, Edmonton TBC)
- Alley Oop (June, Calgary)
- The Grand Finale (August, Vancouver)
- Courts of Valour (November)
Player Package
- Full game uniform
- Practice jersey
- Backpack
IDENTIFIED
A selection-based extension of Performance for athletes demonstrating readiness for high-performance competition and exposure pathways.
Includes everything in Performance, plus
- Six additional weeks of training and competition
- Individualized PDP
- Four additional video analysis sessions (6 total)
- Three international tournaments
- New Balance gear
United States Competitions
- April 11-12: Atlanta
- May 1-3: Las Vegas
- July 16-19: Memphis
Player Package
- Full MENA player package
- Additional New Balance Uniform jersey and shirt
- New Balance Shoes
- HESI New Balance Gear
PROGRAM COMPARISON
| Features | Recreation | Development | Performance | Identified |
|---|---|---|---|---|
| Who it is for | Ages 4-15 | Grades 4-12 | Grades 6-12 | Boys Grades 6-9 |
| Season structure | 8 weeks, 4 seasons | Spring, Fall, or Full Season | March to November | Performance plus additional blocks |
| Competition | House league (D-League) | Tournaments by season | Spring, Summer, Fall schedule | 3 international tournaments |
| Player Development Plan | ✗ | Full Season only | ✓ | ✓ |
| Strength and Conditioning | ✗ | ✗ | ✓ | ✓ |
| Video analysis | ✗ | ✗ | 2 sessions | 6 total |